Digital Marketing Campaigns per site
Digital Advertising provided the most direct conversion of advertising revenue into sales through focused advertising utilizing Facebook strategic geographic targeted advertising. Google adsense targeted any customer who searched for a specific food product and promoted advertisments to those consumers.
FOOT TRAFFIC
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Direct Marketing 4 times a year
Problem Statement: Variability in each site demographic meant a reliable way of reaching peoples door-step without falling in the trap of being considered junk-mail via direct mail marketing. The poor metrics performance of mail direct marketing is due to the low response rate to any coupons, or advertisments.
Solution: Flyers made using our own printing resources from our own UPS Store to print custom door-hangers on cardstock paper with waterproof printing. This strategy of using door hangers for flyer distribution, with unique barcodes per flyer allowed us to track response rate, and gave us more insight into the cost-per acquisition. Done 4 times a year, we reached more than 9000 homes on average per site, 3-4 times a year.
Result: Total cost of these campaigns was approximately $1500 per site. Cost of Customer Acquisition : Approximately $5.15 depending on area.
Average basket size was varied by site location but averaged $11. The average per transaction improved with the campaigns. Improvement in overall sales of an 12% for the following campaign.
Digital Advertisments on Facebook with target advertising, and Google Pointy, and Analytics for digital analytics
Problem-Statement: Lack of a unified system, with too much paperwork, and seperate systems for each process of business reduced efficiency, increased error-rate, and increased shrinkage of inventory in business. This led to high training time for new employees, and a lot of paper-work on each site, with inefficiency in auditing process.
Solution: A new singular system was deviced along with the team at each site to test the iterative additions to the software, with feedback on improvements. Managed on MS Projects with a duration of 4 months, and a duration variance that 3.8 months.
Technicals: Hosted locally for each site on Nginx Server. An iterative process of developing this Point-of-Sale system built on PHP, mysql, JSON, javascript, AJAX with autonomous cron jobs to analyze the data. This WPOS was developed with the close cooperation by my multi-site teams to meet Enterprise needs.
Result: Oversaw growth of 7% year-year average per site, high in-stock levels, and improved revenue, with steady cost-reduction, digital inventory management, and reduction in inventory shrinkage, automated work-flow processes, and aggressive regional marketing via Facebook and Google. Error elimination in shift entries, and an average increase of 1.5% in revenue per quarter. Additional reduction in inventory shrinkage to below 0.4% per quarter, a reduction in excess inventory carrying cost by 6%. Employee-turnover was reduced below 10% per year. Reduction in waste/spoilage-usage by over 95%. With the W-POS system each site was able to maintain an inventory in-stock level on all products above 96% through forecasting.
Solution: A new singular system was deviced along with the team at each site to test the iterative additions to the software, with feedback on improvements. Managed on MS Projects with a duration of 4 months, and a duration variance that 3.8 months.
Technicals: Hosted locally for each site on Nginx Server. An iterative process of developing this Point-of-Sale system built on PHP, mysql, JSON, javascript, AJAX with autonomous cron jobs to analyze the data. This WPOS was developed with the close cooperation by my multi-site teams to meet Enterprise needs.
Result: Oversaw growth of 7% year-year average per site, high in-stock levels, and improved revenue, with steady cost-reduction, digital inventory management, and reduction in inventory shrinkage, automated work-flow processes, and aggressive regional marketing via Facebook and Google. Error elimination in shift entries, and an average increase of 1.5% in revenue per quarter. Additional reduction in inventory shrinkage to below 0.4% per quarter, a reduction in excess inventory carrying cost by 6%. Employee-turnover was reduced below 10% per year. Reduction in waste/spoilage-usage by over 95%. With the W-POS system each site was able to maintain an inventory in-stock level on all products above 96% through forecasting.
Direct Seasonal Door-hanger Marketing
4 site's Year-over-Year
SALES AND INVENTORY SNAPSHOT.
SSMEDUSA INVESTMENT INC. DBA's (2 sites)
SAI INVESTMENT INC. DBA's Multi-site (2 sites)
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W POS-CMS with full Inventory Management System, and Human Resource Management sytem.
WPOS POINT OF SALE SNAPSHOT
